Month: April 2021

Guide to creating Facebook Ads

You probably have heard that Facebook ads are dead or no longer relevant in 2021. The rise of other social media platforms like Instagram, Twitter, and Snapchat has changed the way people consume content online.

But does that mean pubblicità su facebook is ineffective for reaching your target audience? Despite all the changes, few things remain the same: the potential reach of Facebook for advertisers is massive. In 2017, the company had 1.9 monthly users, which escalated to nearly 3 billion in 2020. In this blog post, we’ll talk about tips to make your Facebook ads more effective:

Tips to generate Facebook ads:

1. Facebook Canva Ads

Most people are inclined towards the functionality of Facebook Canvas Ad but turned off by the seemingly time-consuming ad-creation process. Canva Ads help you with multiple videos, still images, text, call-to-actions, and other interactive collateral. But is it worth the time or not?

A 53{560972cb12bf88982ea35dafdb283615d250136babdbbc045f56c10ad44e5b57} of users find canvas ads more engaging and an average time spent per ad is nearly 31 seconds, which is impressive. The reason for this is that it blends several different ad types (carousel ads, video ads, single image ads, etc.) and helps to create a compelling story that keeps users engaged.

2. Carsouel Ads

Carousel ads are most used to display multiple e-commerce products or multiple features of a single product in a single, swipe-able ad.

These ads allow advertisers to add up to 10 images or videos with different CTAs in one ad.

3. Page Post Engagement Ads

A common problem faced by many businesses is that they get a fair amount of likes on their Facebook pages but struggle to reach the majority of followers.

Facebook posts limit the exposure of your organic ads. For instance: If you have 100 likes on your pages, the chances are that only 20 or so of your followers will see that post. Post engagement ads provide you a solid fix. By running engagement ads, you expose your content to an audience who already like, comment, and otherwise interact with it.

4. Facebook Video Ads

Facebook video ads are a popular choice because audiences who view videos are more likely to purchase than non-video viewers. The setup process of these ads is quite simple as setting up an image ad.

There’s no limit to the length of your Facebook video ads; these can go up to 240 minutes long. Hence it is recommended to keep them short and engaging. Adding captions or creating captioned video ads is an important factor to increase video view time by an average of 12{560972cb12bf88982ea35dafdb283615d250136babdbbc045f56c10ad44e5b57}.

5. Facebook GIF Ads

The basic concept is that the shorter a video, the higher the chances for prospects to stick around for the entire thing resulting in a better engagement rate. Why you have to create a 5-10 min long video when you can evoke the reaction you’re looking for in less than 10 seconds? Graphics Interchange Format (GIFs) are short video format that plays on a loop but requires less amount of time and resources to make it.

Read more about internet marketing by learning how to enhance you digital presence here!

Huawei pronunciation: how to do it right

The electronics manufacturer Huawei is known for its affordable top smartphones. However, most people find it difficult to pronounce the name Huawei correctly. We’ll tell you how to pronounce Huawei correctly.

Anyone who is not friends with a Chinese and has never been to a tech conference, who is not on YouTube and whose trip to East Asia is still pending, of course, cannot know what the correct Huawei pronounce is. That could be important. After all, the cell phone manufacturer and technology service provider based in Shenzhen, China, is currently causing quite a stir. You want to have a say, don’t you? Then follow our phonetic guide.

Huawei pronunciation: the correct name will surprise you

Huawei is literally on everyone’s lips right now. The South Chinese company is in a violent trade dispute with the USA, which is now on a level that also affects consumers of its electronic products. Huawei smartphones are no longer allowed to use Android and for some the popular messenger WhatsApp is about to end. When there is so much talk about a company, you naturally want to have a say. The easiest way to do this is when you know exactly how to pronounce Huawei.

The company and brand name are from China. So the assumption to pronounce the title as it is written is wrong, isn’t it? What’s it called right now? “Wah-wey”, “yah-yah”, “hua-wai”, “hua-wey”, “hiaway”, “howey”, “huawewee” or something completely different?

Correct pronunciation of Huawei

In fact, there is no such thing as “one” correct answer. The name comes from Chinese, so the pronunciation “wah-wey” is correct in your home country. Even those responsible for the company in Germany state that the brand name can be pronounced differently in German, for example Jörg Welters, Chief Information Officer at Huawei:

However, they do not seem to be entirely in agreement here either, after all, the former President Terminals Western Europe of Huawei, Lars-Christian Weisswange, told us in 2012 that the company name is correctly pronounced “whah-we”.

Even if the mad reporter has “Wah-Way” on his sign in the video, the second syllable is not pronounced as American – an open “e” at the end with only a slight end to the “i” seems to come close to the matter.

What does Huawei mean?

In addition to the correct pronunciation, there is also the question of the meaning of the term “Huawei”. There is no official translation. In the title there is a modification of the Chinese character for “flower”. The flower can also be found in the company logo. An alternative meaning for the sign is “wonderful” or “successful”. “China” itself is also interpreted in part of the character. The second part of the lettering means “success”. The brand name can therefore be translated as “Chinese success”.

A few years ago, Huawei devices were only known to those interested in technology. In the meantime, however, models like the Huawei P10 or Huawei P8 Lite have shown the leap into the mass market. According to a Statista survey, Huawei is now one of the top 5 best-known smartphone manufacturers.