Category: Technology

The Growth Genius – A Digital Marketing Podcast to Enhance your Skills

The Growth Genius is a digital marketing podcast designed to help digital marketers and aspiring entrepreneurs enhance their skills. The podcast is focused on covering the success stories of marketing leaders and professionals who made it in the industry from scratch and provided their respective companies with digital growth. Listening to Growth Genius digital marketing podcast will give you insights into every aspect of internet marketing. The guests talk about each element of the field, from search engine optimization, content marketing, analytics, paid ads, research, social media marketing, business development, and lead generation, which are few topics among other things.

This digital marketing podcast is hosted by Kaushal Thakkar, founder – Infidigit. He interviews digital marketers and uncovers the tried and tested methods that these successful marketers use to pump up different digital marketing types and strategies.

In this post, we will cover everything you need to know about Growth Genius podcast and how listening to it can help you create growth strategies using multiple digital platforms. Most importantly, we will also uncover a few guests whom Kaushal interviewed.

How Growth Genius Podcast Will Help Digital Marketers to Create Growth Strategies, Using Multiple Digital Platforms?

Growth Genius podcast is primarily focused on interviewing renowned marketers such as Ashish Agarwal, Kiran Kurnool & Saurabh Gupta, in the industry with the purpose of gaining insights into their marketing strategies, and how they played a significant role in their organizations’ growth.

Here, you can learn all about the internal functioning of companies and businesses, and what techniques and strategies they use to market their products or services and spread brand awareness. You can leverage this information and knowledge to your advantage and implement them to successfully grow your business.

In this day and age, where businesses are competing with each other, it becomes imperative to have a robust digital marketing strategy. For business owners, particularly beginners, it can be overwhelming to compete with the same businesses. They need something foolproof to implement. This is where the Growth Genius podcast can be of great help. The personalities who are interviewed by Kaushal have years of experience in the industry, and their story can help you inspire in developing a digital strategy for your business.

By going through the podcast, you can set the groundwork for your marketing success. Essentially, you will learn about:

  • Identifying your business’ revenue goals for the financial year
  • What will work and what won’t/hasn’t
  • How to set goals for marketing campaigns
  • How to design marketing campaigns
  • Reviewing target markets and personas
  • Discussing marketing budget
  • Identifying key competitors

Personalities like Divya Dixit, SVP, ALTBalaji, Raam Nayakar, Myntra, Anikt Rawal, Director, Affle, etc. have all interviewed with Kaushal during the Growth Genius podcast. They have shared some valuable insights into how they managed to emerge as the toppers in their respective industries.

Divya Dixit, the Senior Vice President of Marketing and Analytics at ALTBalaji, shared her growth strategies and how it helped ALTBalaji become India’s most popular OTT platform.

You can listen to these podcasts on Infidigit’s official website.

4 Methods to Conserving Energy in Your Home

There is nothing more relaxing than knowing that you can do everything you want to do at home. You will be able to do simple tasks and hobbies with ease when you invested in a lot of household items. You can also perform them in a comfortable atmosphere as the lights, plumbing, and electric systems in your property allow you to use different types of gadgets and appliances.

However, your actions also come with a consequence in the form of a utility bill. Your finances might suffer if it is always at a high price level, which means that you have to make changes in how you use your electronics and household systems. Fortunately, you will be able to conserve energy by following these steps.

Turn Appliances and Lights Off When Not Needed

Convenience is a quality that every homeowner needs to get for their homes. Lighting, gadgets, and appliances provide them with a convenient way to perform tasks and chores, which justifies using energy. While they are necessary for your responsibilities, you will find that you do not need them most of the time. You will be wasting a lot of energy if you are going to leave your appliances plugged in and your lights turned on, which is the first thing that needs to change in your life.

The process is a simple step, but it can be challenging to remember if you have a lot of electronics in your home. Make sure to unplug electric fans, phone chargers, and other devices once you stop using them. If you are going to leave a room, you must turn off the lights on your way out. It will take a lot of repetition to get this energy-efficient act to become a part of your routine. You will find that unplugging appliances will make your utility bill charges significantly lower because some of them still use energy despite not being turned on. Household items like the refrigerator, however, require constant electricity.

Take Advantage of Sunlight and Fresh Air

Most homeowners rely on the HVAC system or thermostat to keep their homes at a comfortable temperature, especially during harsh seasons. However, you will find that they can consume a lot of energy. A dark home can also make it challenging for them to perform regular tasks and chores, which is why people want to keep lights turned on for most of the day. However, they can consume a lot of energy, which does not help you keep the utility bill lower.

Fortunately, nature provides homeowners with a way to conserve energy. During the middle of the day, you can use the sunlight to help you navigate inside your house without turning on the lights. The HVAC unit is a necessity during summer, but you might experience a few warm days during autumn and spring. If you want to avoid using the air conditioner, you can pop open a window to let the cool breeze from the outside into your shelter.

Upgrade Appliances

Appliances are the most energy-consuming items you have in your home. There is no other way around it, especially when you are performing tasks indoors. Fortunately, manufacturing companies are aware of the dilemma their appliances are creating for homeowners. Technology innovation is now moving towards energy-efficient features, which will help people decrease their utility bill prices. You will be able to use the appliances without worrying too much about how much you will accumulate in your utility bill.

However, upgrading all your electronics at the same time can still be costly. If you want to avoid overspending, you will have to create a list of priorities. Buy the most necessary replacement you need according to power usage. You will also find that upgrading your appliances will help improve the aesthetic design of your home.

Use Solar Panels

Despite your efforts to make changes in energy consumption, you might still be spending a lot of money on your utility bills. It will take significant renovations to help you achieve a dramatic decrease, which is achievable through changing your electricity system. You can take advantage of solar power systems by installing a few panels on your roof. It is also possible to try upgrading your electrical system to prevent wasted energy. Renewable energy sources are available for your use, which will help lower the utility bill dramatically.

If you are aiming to conserve energy in your home, you will have to undergo a lifestyle change that would take months or years to develop. Fortunately, you will find that your efforts can help you become eco-friendly, which can help you save more.

Meta title: 4 Ways Homeowners Can Cut Their Electricity Bill Dramatically

Meta desc: A lot of homeowners encounter financial issues with their high utility bills. If you want to see a dramatic decrease in the cost of electricity, here are a few effective tips.

One Can Access Their Desktop from Anywhere Around the World

The remote desktop protocol (RDP) belongs to the family of protocols that allows users to remotely connect visually to one computer using another computer. They are capable of providing visual channels carrying data, communication, information, and application to multiple users, at the same time. The data and the visuals can be delivered in real-time to multiple partners simultaneously. It is a technical standard for accessing a desktop computer remotely. Organizations buy RDP because it can be used in all kinds of operators which allows their workforce to work from anywhere around the world.

Properties of RDP

RDP has taken the world by revolution, one can be anywhere and still visually access the desktop in real-time. This factor has made the protocol very popular and also in demand for companies and their employees. The properties of RDP include:

  • Applications on a remote desktop can be run on the user’s devices.
  • They enable multiple users to access a single workstation
  • Printer and port can be used in the remote desktop session to access local ports and devices.
  • Local files can be redirected and accessed on a remote desktop.
  • Audio can also be transmitted back and forth the devices.

Advantages of the RDP

RDP allows one to enjoy the freedom of working from anywhere around the world or while simply sitting at home. The work done is in real-time also the application run, files opened can be visualized in real-time. Multiple users are allowed to access a single workstation yet the workstation remains secured with locks and unauthorized accesses.

One does not need to be physically present to access a desktop, every tasks of administration, configuration, troubleshooting, etc. can be performed remotely. Microsoft implemented it only on the windows operating system in the beginning, they can now be implemented in the other operating system too.

Benefits of RDP

Organization and companies buy RDP for the following benefits:

  • They help to increase productivity
  • They will typically help to save money since employees can bring their own devices to the workplace.
  • They allow one to have better control over their data and application.

Conclusion

The remote desktop protocol helps one to access computers from a different location. The organization buy RDP so that their employees from anywhere around the world can perform the tasks as if one was just physically present. They have several benefits and are also more secured than other protocols.

Know About Photostick Mobile and its Benefits

Who knew 11 years back that smartphones will change our life so drastically! Smartphones have made everything so much convenient and easier. Browsing and communication have become so much easier. What has become the easiest is taking pictures. What once was unimaginable is now absolutely possible. Anyone having a smartphone with a camera can take pictures. On average, a person clicks 3,650 phones on his/her phone every year. However, for iPhone users, storing these pictures becomes difficult since the iPhone does not have expandable memory. Although, android users have the option of storing the photos on their phone by upgrading the storage on their phone using an SD card. However, sorting these files can still be problematic.

What is Photostick Mobile

Here comes the use of the photostick mobile. The incredibly small flash drive lets you store all the photos on your phone directly to it. This device removes the hassle of a laptop or desktop from the middle. You will get complete relief from the process of connecting your phone to the laptop to transfer the pictures, then again connect another device to transfer and store them there. This flash drive can directly store the pictures from your phone on it.

Benefits of Photostick Mobile

There are quite a few benefits of using a photostick mobile, especially for iPhone users, since their phone memory is not expandable. However, if you look into the benefits of this flash drive, then the first and foremost thing is that it is easy to use. It can be used by the iPhone as well as android users. The unique feature of being able to store pictures directly from the phone makes it stand out. Secondly, it is low in cost. Unlike cloud services, you do not have to pay any monthly subscription. Thirdly, this device maintains the privacy that you require. Your photos and other files will stay safe from online snoopers. Lastly, it is the most convenient and easiest device. It acts as a one-click solution to the various problems that you face for saving your photos.

Everything You Need to Know About 5G Internet

With significant technology changes over the last few years, everybody wants to experience quick browsing speeds and a reliable mobile service they can rely on. The 5G network, which has been branded as the next generation of wireless services, looks set to fulfill that promise and more. 5G users can download HD movies in a few seconds, a task that takes up to 15 minutes with 4G users.

These changes will develop existing technology massively. 5G is expected to be available in the late 2020s as talks between companies are ongoing. Below we look at the benefits of using the 5G internet and steps that its developers have taken to ensure it has maximum performance management.

Benefits of using the 5G network

1. Fast transition speeds

5G network supports transition speeds of up to 16 to 22 Gigabytes per second. This makes it easier for us to view files and other programs anytime without delay. Phones will stop depending on their internal memory thanks to the 5G internet utilizing space available in the Cloud.

2. It has a small latency.

This is the time taken for your phone to relay on the internet. 5G internet boasts twenty times less latency than 4G, making it stream seamlessly in real-time. This makes it possible to manage hundreds of machines in industries due to an upgrade in processors in the 5G net. Doctors will conduct surgeries to patients on a different side of the world thanks to professional instruments that will be controlled by a remote.

3. It supports many devices to connect at a time.

There has been a significant increase in the number of devices that can be connected to this network. It also supports extended proximity. The connected devices are given direct access to fast internet speeds with sending and acquiring information quickly. Industrial plants will support hundreds of connections. You will be able to connect everything in towns by placing the 5G sensor in various city locations.

4. It allows you to “slice” the network.

This network supports the implementation of several systems, a process known as network slicing. This triggers the development of subnets, which will provide the most suitable connection to your demands. These subnetworks provide the network with specific options that make fast internet speeds the main priority.

5. Self-driving vehicles will emerge as a result.

Big companies such as Google have tried coming up with self-driving cars. People have found it hard to believe that it will be possible without the 5G network. However, the web will enable cars to use the technology to communicate with other vehicles and sensory objects set up in the city.

Conclusion

The 5G network will make our browsing experiences better and faster. It will lead to the development of cities and towns.

Why Businesses Need a Performance Management System

Employees contribute significantly to the success of a business hence the need to keep them engaged. If the employees have the right motivation, they can work optimally; therefore, business success increases significantly. It doesn’t just stop there, employee motivation and satisfaction can have a huge and positive knock-on effect across many other functions of the organization.

With technology, you can get performance management software that will help achieve the task of keeping your employees motivated. There are still businesses that use the traditional method of performance appraisals, but it is less effective. This is amplified in today’s changing world, whereby the use of paper and traditional performance methods are actually proving dangerous. Covid-19 germs can harbor on paper documents throughout an office, therefore storing information safely and securely on the cloud, is the most effective option.

The following are reasons why businesses are turning to continuous performance management systems;

Timely feedback

If performance appraisals are done once or twice a year, feedback about the employee’s work will be for six months or a year of work, and in most cases, the input will be irrelevant and vague.

With continuous performance management systems, the feedback will be precise and in real-time. The feedback will also be relevant. If the employee is performing well, the employee will be encouraged and motivated to continue performing.

In the case of an underperforming employee, the employee will try to improve the level of performance.

Engaging employees and boosting productivity

Employees are not machines but are human beings. As human beings, we all need constant motivation, reassurance, and guidance that we are on track. This can be achieved through regular feedback, praise, and encouragement from their peers or line managers.

Keeping the employees on the loop, giving real-time employee feedback, and communicating with them through continuous performance management helps keep them motivated, boosting productivity.

If the business has an effective performance management system, it can enable the employee to feel that the managers are appreciative of what the employee is doing.

A business can better increase its ROI if all the staff work as a team and continuous performance management ensures that this happens all year round.

Organizational clarity for the employees

Studies show that almost half of the employees do not know their roles in the businesses in which they are employed. The numbers are alarming, and it is not good if your company has employees who do not know their roles.

Continuous performance management helps solve this issue. The employees get feedback in real-time, which helps them know what they are not doing right. It also helps the employees set goals relevant to them.

With the clarity of the roles to perform, the employees become effective in contributing to the production of goods.

Effective rewarding and recognition of employees

Rewarding and recognition of employees is also another way of boosting the morale of your employees. Continuous performance management of employees enables you as an employee to spot when the employee goes above and beyond.

The traditional method of appraisals is less useful since getting the data is hectic. Ensure that you reward your employees from time to time and get correct data using a continuous performance management system.

Bottom Line

Keep your business up to date with the new tools of performance management. For the administration to be effective,, it must be continuous and using the right tools for the job. Transfer from the old methods of employee motivation, which are less useful when compared to the new continuous performance management system.

How to Care for Your Smartphone and Tablet to Avoid Buying a New One Every Year

Nowadays, mobile devices have become so ubiquitous in everyone’s daily routines. It is estimated that more than five billion people around the world owns at least one mobile device.

However, smartphones and tablets are quite pricey. The newest iPhone, the iPhone 11, costs $699. Meanwhile, an Android handset can go from around $200 from a mid-range device to $899 for the more premium Samsung Galaxy S10. If you want to keep the smartphone or tablet you already have and save money, here are some tips that can prolong the lifespan of your mobile devices.

Protect Your Screen with Tempered Glass

One common problem that people encounter is a cracked or broken screen. Most of the time, it can be mended. You can find a smartphone or tablet repair service across Utah.

However, you can take preventive actions to avoid smashing your mobile device’s delicate screen when you accidentally drop it or if it slips from your pocket. Get yourself a tempered glass protector which will reduce the damage that your handset will sustain from daily use. It will also prevent any scratches on your device’s actual screen which will affect its touch sensitivity.

More Frequent Shallow Charging to Maintain Battery Performance

More people use their mobile devices to perform different functions throughout the day. From setting up an alarm in the morning to shopping for daily household needs, your mobile device has become an essential part of regular life.

However, the lithium-ion battery that powers your smartphone or tablet does not last forever. At some point, it will not be able to function as efficiently as it did when you first used your mobile device.

To prolong the lifespan of a lithium-ion battery, experts recommend shallow but frequent charging. This means that, instead of letting your battery drop to 20{a63d75b0ad78116a18b4aa18a840c1570624be95828a76ad070b4fa8337f8b21}, you plug it into the electric outlet between about 40{a63d75b0ad78116a18b4aa18a840c1570624be95828a76ad070b4fa8337f8b21} to 80{a63d75b0ad78116a18b4aa18a840c1570624be95828a76ad070b4fa8337f8b21}. Do not let your battery shut off because of power drainage frequently.

Remove Unnecessary App

You probably are excited to find and install apps on your mobile devices. There are thousands of apps available on Google Play and the Apple App Store for you to choose from. However, how many of those do you actually use?

Make it a habit to go through your apps and uninstall those that you do not regularly use. When the RAM or the storage is at full capacity, you may experience lag times. Before you decide to upgrade to a newer model which you think will run smoother, discard apps and other content that you no longer need.

Let Your Mobile Device Rest

You probably are used to having your smartphone or tablet running 24/7. However, just like any other electronic device, your handset needs a bit of rest, too.

Every once in a while, shut your mobile device down and stop yourself from turning it back on for a few minutes. This will keep the smartphone or tablet running smoothly and prolong its overall lifespan.

You do not really need to swap out your device for a newer model every year or after two years of use. As long as you take care of your device, you will be able to keep it running efficiently for a really long time and save hundreds of dollars in the process.

The Gadgets You Need to Bring if You Want to Backpack Across Asia

Backpacking around Asia is in the bucket list of many. However, traveling to a foreign country, especially if you do not have a lot of experience and with a limited budget, is actually challenging. If you still want to push through with your plans to backpack across a foreign country or an entire continent, here are some devices that will be useful and keep you safe.

Satellite Internet

Your regular iPhone or Samsung will not be reliable if you are traveling for a long time. If you end up in the middle of nowhere where there is no cell tower insight, you will have no means to contact your loved ones or call for help.

This is where a satellite internet hotspot comes in handy. When you are in a remote area, this device will be able to connect you to the internet even if the next cellular base station is located far away. It will be useful when you need to have access to a digital map, find helpful tips online, communicate with first responders, or share a photo with your followers on Instagram.

Satellite internet is portable; it will be easy to carry around in your bad and will not add to the bulk.

Solar-Powered Charger

A solar-powered charger is an important item to have for everyone, but most especially to those who plan to have a long-haul journey. A solar-powered charger will be your friend when your smartphone battery drains in the middle of the day and you do not have access to an electric plug. It relies on solar energy so you will always be able to charge your devices even if you are in the middle of the Pacific Ocean. Get one that has a battery backup so that you can use it when the light goes out because of an incoming storm.

Durable Flashlight

It is always good to have a portable light source when you are going out somewhere unfamiliar. A flashlight with its own solar panels and rechargeable battery will be useful when you are walking toward your campsite in the middle of a forest or looking for your hostel in a poorly-lit part of town.

Reusable Water Bottle with Filter

When you are backpacking, you may not always have access to clean drinking water. You will need a water bottle that, not only carries enough water to keep you hydrated throughout the day but has a filter that will ensure that you are drinking clean and safe water. This is ideal if you know you will be trekking to an area where there are neither restaurants nor hotels nearby to refill your reusable water bottle.

Pocket-Sized Multi-Tool

When you are short of luggage space, pack something that has a ton of uses. A multi-tool is great for travelers because it offers a ton of different functions but is small and easy to carry. A multi-tool usually has a knife/scissor, tweezer, bottle opener, screwdriver, and more. It will be useful when you need to open canned foods during a camping trip or you need to repair a malfunctioning gadget.

Backpacking will not be a walk in the park. However, all the challenges you will encounter will be worth in the end for all the culture you will get to experience, natural wonders you will see, new friends you will meet, and the life lessons you will learn.

Perfect Game Wins as Per Your Requirement

Gamification is inspired by game theory, a mathematical science that has direct applications in economics, sociology, and psychology and obviously in marketing. In this context, the point is to involve users by solving problems and offering rewards to guide their behavior. Involving users and consumers is a market classic (think of supermarket stickers). This trend in the future will continue to grow because the internet and the digital world are ideal places to create, measure, analyze and influence people’s behavior, for example through apps that offer rankings, scores, levels, making users protagonists with the aim of retaining them ad a brand.

What is Gamification

Gamification is often used in the business environment to analyze and interpret employee behavior, stimulating them and encouraging competition to do better by offering prizes. This is the case of software developed on behalf of a freight transport company to control the driving of drivers. By analyzing parameters such as speeding, too sudden braking, accident rate, in the end, the company was able to draw correlations between behavior and costs, improving safety and productivity, but also offering workers with higher scores a source of pride. In the case of the dota 2 mmr boosting this is very important now.

It is clear that the concept of playing video games for the new generations will go well beyond the walls of the home, purchases, the corporate world and in the future will also concern the learning and training processes. Maybe one-day society’s problems will be solved through a game that will teach people the virtuous behaviors to follow. Whether it’s the environment, society, economy, winning points will affect everyday life. Hope for the best.

From demonization to beatification

Is this what happened to video games for the world of psychological research? Unfortunately, it seems so, at least in part hoping that this will lead to a greater balance in the ratings. In fact, if for decades we have been reading about the negative impact that video games could have on children’s growth, development, concentration, a propensity to violence, for some time it has not been difficult to find studies and research on the benefits and on the benefits they can offer.

Last Words

The latter, in chronological order, is from Oxford University and claims that playing video games every day for a limited time (less than an hour) can have a positive impact on development. Things change, however, if you go beyond three hours: in this case, the level of general satisfaction is much lower. The research was conducted on 5 thousand children between 10 and 15 years old. Among them, 75{a63d75b0ad78116a18b4aa18a840c1570624be95828a76ad070b4fa8337f8b21} said they play every day. The results showed, in particular, that those who play every day for a maximum of one hour have higher overall satisfaction levels than their lives, the best levels of positive social interactions, have less type and reason and hyperactivity problems. The greatest malaise, however, is registered in the group that said to play more than three hours a day. Video games, yes, but with some rules.

IT Companies and their Outline of Success

If someone asks if your company’s IT sector is good and up to date, what would you answer? Your reply is likely to be positive, but have you ever stopped to consider whether it really reflects reality?

This is one of the main challenges that business managers face. Many believe that the performance of the technological area is appropriate in view of organizational demands. However, when the analysis is more in-depth, they realize that the work can improve.

As it has a central role, it is normal for Information Technology to suffer some obstacles, which translate into operational bottlenecks. This situation impacts all other departments and tends to cause damage to the business. The use of the roadmap creator comes useful there.

The Right Choices

That is why it is essential to know how to set up a sector that keeps up with market trends. It is from this stance that you will maintain the competitiveness of your company and guarantee prominence before the competition.

So, how about understanding this subject better? Follow

The importance of the IT sector in a company

The current corporate market is extremely competitive and undergoes profound changes brought about by digital transformation. Regardless of the company’s operating sector, it is necessary to pay attention to trends to ensure maximum productivity in IT and increased customer satisfaction.

But what does this actually mean? The answer is simple: Information Technology has gone from being an operational department to becoming strategic. This is because it is this sector that makes it possible to collect and obtain specific data, which will help to make the right decisions and know which way to go.

  • This benefit is reflected in increased competitiveness and competition. Likewise, the technological area provides solutions that help to solve complex problems and increase the scalability of the business. In other words, the company’s healthy growth is guaranteed.
  • This whole context can be exemplified through a digital marketing campaign. With the captured data, it is possible to trace a solid shopping journey, which follows the consumer from their interest in the purchase of a product or service.

Together, cloud computing allows you to virtually manage and monitor your infrastructure, as well as securely store data. All this at low cost and without having to worry about maintenance and software updates.

Thus, it is clear that Information Technology has a strategic function, which goes through all workflows and administrative processes. This sector is also responsible for assisting strategic organizational planning and contributes from the development of tactical action plans to operational routines, such as controllership, sales, customer service, marketing, and production.

The concept of the strategic IT sector

This approach is highly revisited, but it is often difficult to change the organizational culture so that IT planning is effectively implemented. The first step is to adopt automation and provide a favorable environment for the creation of offers and the application of different methodologies. However, more is needed.