WordPress is the most powerful platform that is used for powering thousands of blogs online. It is a complete blogging package with a user-friendly admin dashboard and advanced CMS.
In order to achieve success with your WordPress blog, you will need to ensure proper site maintenance. You would surely not want your visitors to come across unwanted errors like Internal Server Error and 404 Page Not Found errors. Such issues will irritate the users, eventually leading to a loss of traffic.
Importance of redirects for WordPress management:
Old and redundant contents, inactive backlinks, old links, and poor content can create a loss of incoming traffic, and also adversely impact the user experiences on your website.
Web page redirects are an important part of WordPress site management, but if you don’t use the redirects properly, it could cause more harm than good to your blog traffic.
The primary reason for using the redirects is to boost the page rankings. As a matter of fact, redirects can actually help your website regain about 10 to 15 of the lost visitors. You can use the WordPress redirect plugin to get the task done in a systematic manner.
There is no denying the fact that 301 redirects have the powerful feature of cleaning up and improving the architecture of your blogs. It can help you in efficiently resolving the issues related to outdated content and slow page loading. The best thing about this redirect protocol is that the equity and ranking of your pages will get transferred to the new destination page.
Implement proper redirect strategies to avoid adverse consequences:
On the other hand, if you don’t implement the redirect strategy in the right way, you will see things going in the wrong direction. In such situations, you might notice the traffic volumes actually go down, instead of getting any kind of boost. Google has been penalizing the low-quality links and pages in the past few years, which has led to extensive usage of 301 redirects.
In layman’s language, redirects are nothing but telling the users and the search engines that the page has been moved to a new destination. Users will not have to take any action, as they will get automatically redirected to the new page.
301 codes are often used for site migrations and website redesigning strategies. You can create new destination pages by optimizing the images with free image resize tool to improve the user experiences.
Ensure relevancy:
If you wish to transfer maximum link equity to the new page, then you must make sure that the destination page is highly relevant to the old one.
For example, if you are having a page with contents related to lawyers, then you cannot send the visitors to an irrelevant page with information on mobile phone technology. In the long run, it well severely impacts the effectiveness of the webpage, because there will be a drastic mismatch between the search results and the page information.
The mismatch with the search queries from the historical data with the contents on the new page will definitely lead to a fall in traffic. Therefore, you must make it a point to maintain my relevancy while using the 301 redirects in order to achieve the best results.