Tag: Wordpress

Regain 10-15 of the Lost Visitors by Properly Redirecting WordPress Posts

WordPress is the most powerful platform that is used for powering thousands of blogs online. It is a complete blogging package with a user-friendly admin dashboard and advanced CMS.

In order to achieve success with your WordPress blog, you will need to ensure proper site maintenance. You would surely not want your visitors to come across unwanted errors like Internal Server Error and 404 Page Not Found errors. Such issues will irritate the users, eventually leading to a loss of traffic.

Importance of redirects for WordPress management:

Old and redundant contents, inactive backlinks, old links, and poor content can create a loss of incoming traffic, and also adversely impact the user experiences on your website.

Web page redirects are an important part of WordPress site management, but if you don’t use the redirects properly, it could cause more harm than good to your blog traffic.

The primary reason for using the redirects is to boost the page rankings. As a matter of fact, redirects can actually help your website regain about 10 to 15 of the lost visitors. You can use the WordPress redirect plugin to get the task done in a systematic manner.

There is no denying the fact that 301 redirects have the powerful feature of cleaning up and improving the architecture of your blogs. It can help you in efficiently resolving the issues related to outdated content and slow page loading. The best thing about this redirect protocol is that the equity and ranking of your pages will get transferred to the new destination page.

Implement proper redirect strategies to avoid adverse consequences:

On the other hand, if you don’t implement the redirect strategy in the right way, you will see things going in the wrong direction. In such situations, you might notice the traffic volumes actually go down, instead of getting any kind of boost. Google has been penalizing the low-quality links and pages in the past few years, which has led to extensive usage of 301 redirects.

In layman’s language, redirects are nothing but telling the users and the search engines that the page has been moved to a new destination. Users will not have to take any action, as they will get automatically redirected to the new page.

301 codes are often used for site migrations and website redesigning strategies. You can create new destination pages by optimizing the images with free image resize tool to improve the user experiences.

Ensure relevancy:

If you wish to transfer maximum link equity to the new page, then you must make sure that the destination page is highly relevant to the old one.

For example, if you are having a page with contents related to lawyers, then you cannot send the visitors to an irrelevant page with information on mobile phone technology. In the long run, it well severely impacts the effectiveness of the webpage, because there will be a drastic mismatch between the search results and the page information.

The mismatch with the search queries from the historical data with the contents on the new page will definitely lead to a fall in traffic. Therefore, you must make it a point to maintain my relevancy while using the 301 redirects in order to achieve the best results.

How Companies Can Avoid Running into Technology Issues

The different ways in which companies deal with technology and the issues that crop up will result in different outcomes. When a business fails to perform backups, it is at risk of losing its internal network and data to a hacker. Even when nothing bad has happened yet, the possibility is still there. Your company is on the line if you fail to act before a problem occurs.

In this article, we cover the essential moves you need to make to avoid running into technical issues as a business owner.

Data Management and Backups for Peace of Mind

Where companies focus on their technology needs, they reduce the number of potential problems that can happen. While technology isn’t the panacea for every issue, failing to protect against the downsides with its use definitely could be costly.

Staying organized by using data management software to perform backups of the network and data storage protects from a business interruption. Anything from a power surge to a power cut to the hacking of the network could cause data corruption or loss. Whether you are using Windows, Mac, or Linux networks, using professional data management software such as P5 Backup or P5 Archie from Archiware is ideal when you need to back up data for small workgroups. This type of software can make use of LTO tape storage, migrate data, or work with cloud storage too.

Update Software to Continually Secure It

The software that’s used in the business is only as good as its updates. When newer versions are released that plug security holes, then updating quickly is essential to avoid a bug from allowing intruders to gain access to the company’s network.

The main areas to be concerned about are as follows:

Desktop and Server Software

Patches for network operating systems such as a Windows Update and Linux Kernel updates are vital to patch buggy code. Along with closing security holes, updates often include small incremental improvements to built-in or add-on features which are useful too.

Enterprise and desktop software used by the IT team or other employees also needs regular updates to the latest version. For example, this doesn’t mean updating to the new version 2.0 release, but it does require updating to the latest 1.x version that handles security holes.

Mobile Software

Mobile users that connect to the intranet need to update their mobile OS (Android, iOS, etc.) to the latest version. Apps can also become vulnerable if not updated too.

Website Software

While most hosts will update their server software, a company using WordPress, Magento or another content management system must ensure they update it regularly, including their core code, add-ons or plugins that extend functionality.

Test Systems Against Threats

Along with running network security software, it’s important to test existing systems for threats. Only by making controlled attempts to get into the network can its security actually be verified. It also provides indicators where security is lacking and requires improvement. If the IT personnel aren’t able to perform these tests, use an IT security firm that can do so.

By paying attention to the important details covered in this article, it’s possible to protect your business from potential threats before they happen. This allows your staff to focus on serving your customers.

The Use of the Proper WordPress Plugin

A good word in your favor is always good to take and in business, the positive opinion often translates into hard currency.

Before buying a product or using a service, many people consult what other users have said. And if these other users have only good things to say about you, this will influence potential customers in a positive way. More than 90{69d371dc3a7215af1cf70e657e96c7414241106804c5daaddb02eee3606ab22c} of the people who buy on Amazon would never order an item with less than 3 stars. The difficulty here is to ask your users to leave an opinion on your products. And if we relied for this on the best extensions of opinion and customer testimonials? To know the answers read below or follow http://www.simplereviewswidget.com.

Testimonials, WordPress

But before looking for an extension, you should know that it is also possible to add the testimonials to a site manually. In fact, it’s even the best way to do it if you have few testimonials to display and you have the programming skills you need. If not, you will need a plugin to do the work for you. Most of these extensions will help you collect testimonials, notes, and reviews on your homepage, sidebars, product page, order completion, and confirmation and thank you emails. And if your activity is based on testimonials and notes, you should definitely opt for a plugin that does this job for you.

If you take the trouble to go further, you will be able to use testimonials to improve your conversion rates, but also to multiply certified reviews on your online store and even use the WordPress for building a site focused on opinions and testimonials.

We will first see the best plugins to manage reviews on products, then those dedicated to customer testimonials and finally those specializing in ratings.

The best extensions for reviews

Let’s start with plugins that help you add reviews to your site. We will, therefore, review the free and premium extensions that allow customers and visitors to leave a few words on your site about the products or services you offer but also allow you to quickly drop a thumb up or a few stars.

WP Product Review comes in two versions

They are Lite and Premium. The extension adds an appealing review-box to the top of your articles and allows the user to post a comment in comment. It is compatible with Google Rich Snippets, which allows notices to appear on the Google search engine. It’s also possible to improve conversions by adding affiliate buttons for reviews.

If the Lite extension is a bit limited in functionality, you can do much more with the Premium plugin. You can have the review-box pretty much where you want using shortcodes. The number of reviews on the same page is unlimited. The opinion widget itself can be customized for color, size, and borders so that it best suits your theme. More than ten different icons, like stars and hearts, are available to record the votes. If you want to include a comparative table of products, it is possible too. The extension automatically generates comparison tables from existing reviews.

If you sell on Amazon, you will appreciate the integration of the plugin with this platform. It automatically transmissions the product tag, picture, affiliate link as well as the price from Amazon. Plus, if you’ve already collected reviews elsewhere, you can upload them to your site. Recent products or star products may be displayed as side widgets for better discernibility. Users can comment not only on the product as a whole but also on individual specifications. This can help a given user to choose a product that suits them perfectly which increases your conversions.