The most successful eCommerce websites share a few common characteristics. Firstly, they are extremely easy to navigate around. After all, the more time it takes shoppers to find what they’re looking for, the more likely they are to abandon your site. Secondly, they emphasize on the little details that make the user experience all the more enjoyable. Whether it’s the ability to configure a product in real-time or even simple micro-interactions, everything is designed to keep the users engaged. It’s all about converting window shoppers into full-fledged customers.
People love visual experiences, and the ability to configure a product brings a great deal of flexibility. Successful eCommerce sites have configuration tools that let you pick and customize components and visually represents your choices on the screen. It’s also a nice touch that you can show various setups of the product via a slideshow. This shows potential customers some possibilities, even before they click.
The checkout process should be as smooth as possible while allowing customers to complete it all very quickly. There is this concept known as a multistep panel that asks for only a few relevant pieces of information at a time. While single-page checkouts are fashionable, they can sometimes bombard you with too many fields. However, this alternative makes for a less stressful experience.
For items like clothing, size is an important consideration. You want to make sure the customer has easy access to this information. For example, a simple button. By clicking this button, the users will find a handy size guide that is broken down into an accordion menu. Go further and you’ll see tabbed navigation as well. It’s a straightforward, no-fluff and mobile-friendly way to deliver this info.
Animation can be an effective means of providing context to user actions. This is especially useful in eCommerce applications. For example, when you add a product to this cart, a copy of the item “flies” towards the cart icon (located on the upper right). To add further confirmation, the cart tilts to affirm that it has received the item. The idea is to leave no doubt in the user’s mind about what’s happening.
When building an eCommerce website, there is no shortage of shopping cart applications available – not to mention the option to have a web design services Singapore build it from scratch. But, regardless of which path you take, it’s vital to consider every feature’s user-friendliness.